Mask not worn during food preparation
A team member’s mask is pulled below the nose while handling food.
Snapshot · kept 90 days
Recommended actionRemind the team member and note it for the shift lead.
Alterra BI · Business Intelligence Available today for F&B compliance
Alternative Reality. Actual Intelligence.
Alterra provides an Alternative Reality and turns it into intelligence you can act on. We’re starting with Alterra BI, which uses live CCTV to score compliance, safety & hygiene across your food and beverage locations.
Connect one branch and get your first compliance report in 7 days. No video stored.
Available today
- Compliance scoring
- Safety & hygiene
- Ask your data
- Multi-site dashboards
Processed, not recorded. Video is never stored. How we handle video
01 The platform
Observe. Interpret. Ask. Improve.
Alterra BI is an AI platform that works with the cameras you already have. It interprets what happens in your environments, turns it into structured data, and lets your team question that data in plain language.
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1 Observe
Alterra works from the live CCTV feeds your locations already operate. Feeds are processed as they happen and never recorded.
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2 Interpret
AI models assess observable activity against the standards you define and turn it into events, scores and trends.
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3 Ask
Talk to your data. Ask questions in plain language and get answers drawn from your own locations, scores and events.
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4 Improve
Managers review gaps and coordinate corrective action. Alterra informs the decision; your teams make it.
02 Available today
Alterra BI
Business intelligence for physical operations. Live today for food and beverage compliance.
See every location, every standard and every gap in one place. Alterra BI analyzes live CCTV to score compliance, flags what needs attention, and answers your questions about it in plain language.
Compliance overview
Overall compliance score
—
Trend · overall score
8 weeks
Locations
Score · change
Risk alerts
Weekly report ready
Ask Alterra
Gaps & recommended actions
Product-interface concept. All names, scores, events and answers shown are illustrative and do not represent Alterra performance or customer results.
03 What it can assess
Many standards. A few examples.
Alterra BI assesses what can be observed on camera against the standards you define. These four areas are where most businesses start, and the list grows with your operation.
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Staff behavior
Observable practices such as uniform, presence at stations and phone use.
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Service standards
How service is delivered against the expectations you define.
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Cleanliness & hygiene
Surfaces, tables, masks, gloves and other visible hygiene standards.
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Safety
Observable deviations from safety standards, from signage to blocked exits.
More examples of standards that can be configured
- Mask use
- Glove use
- Hairnets and caps
- Phone use on shift
- Uniform and grooming
- Staff at their stations
- Table clearing time
- Queue length
- Counter and surface cleanliness
- Wet-floor signage
- Blocked exits and walkways
- Helmets and safety vests
- Restricted-area access
- Occupancy levels
- Opening and closing routines
- Smoking in restricted areas
- + Your own standards
04 Privacy by design
Processed, not recorded.
Alterra doesn’t record or store video. Live feeds are analyzed as they happen. Only a snapshot of each flagged event is kept, for 90 days, so managers can see what happened. After that it’s deleted automatically.
Read the Privacy Policy
Input
Live camera feed
In real time
Analyzed by Alterra AI
- VideoNever recorded or stored.
- Event dataScores, times, locations and categories, kept in your account.
- SnapshotsOne still image per flagged event, deleted after 90 days.
- HostingAll customer data is hosted in Saudi Arabia.
05 Industries
One platform. Many environments.
Wherever standards matter and cameras already exist, the same intelligence layer applies. Food and beverage is live today. Other industries are in development.
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Live now
Food & beverage
Restaurants, cafés, cloud kitchens and multi-site F&B groups. Compliance, safety and hygiene across every location, with answers on demand.
See F&B in practice -
Coming soon
Construction
Helmets and safety vests, restricted zones and site safety routines.
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Coming soon
Factories & manufacturing
Safety procedures, protective equipment, line hygiene and restricted-area access.
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Coming soon
Shops & retail
Store standards, queue length, staff presence and display upkeep.
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Coming soon
Malls
Common-area cleanliness, crowding, safety and shared-space standards.
Also in development: warehouses and logistics, hotels and hospitality, and public spaces. Timelines depend on product development.
06 Live today: food & beverage
Built first for the kitchen and the dining floor.
Food and beverage is where standards are tested every hour of trading. It’s where Alterra BI is live today.
The challenges operators face
Maintaining standards
Keeping every branch and every shift at the same standard is hard when managers can’t be everywhere.
Better governance
Head office needs consistent evidence of how standards are kept, not occasional reports.
Costly monitoring
Audits, mystery visits and area managers’ time add up, and still only cover part of trading hours.
Fines and violations
Small lapses can turn into inspection findings, fines and damage to the brand.
Food hygiene
Masks, gloves, hand-washing and clean surfaces have to hold every hour, not only during inspections.
Difficulty scaling
Every new branch adds more standards to uphold and more ground for management to cover.
What Alterra BI flags
Illustrative examplesPhone in use at the service counter
A team member on their phone for 3 minutes while a customer waits.
Snapshot · kept 90 days
Recommended actionAsk the shift lead to reinforce the phone policy during service.
Table left uncleared for over 10 minutes
A dining table not cleared after guests left. The timer keeps running until it’s cleared.
Snapshot · kept 90 days
Recommended actionNotify the floor team to clear and reset the table.
07 Multi-location intelligence
See every site. Act where it matters.
For multi-site operators, the value is in comparison. Place locations side by side, spot recurring gaps and direct attention to the sites that need it first.
| Location | Staff behavior | Service | Cleanliness | Safety | Overall |
|---|
- 85+
- 75–84
- Below 75
08 How it works
From camera feed to corrective action.
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Connect and define
Connect your existing CCTV feeds and define the standards that matter to your business.
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Analyze
Live video is analyzed as it happens against those standards. Video is never recorded.
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Review and ask
Review scores, trends and flagged events, or ask questions about your data in plain language.
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Act
Alerts, reports and recommended actions help your teams close gaps and keep standards.
Onboarding details, including camera compatibility and timelines, are confirmed after a review of your environment. A 7-day trial is available on approval.
09 Business outcomes
Made for the people accountable for standards.
Owners, operations leaders, and quality and compliance managers need more than a score. They need evidence they can govern with, and answers when they ask.
Book a 20-minute demo- Stronger governance
- A consistent, evidence-based view of how standards are upheld across the business.
- Greater operational consistency
- Comparable data across sites and shifts makes variation visible, so it can be addressed.
- Lower exposure to violations and fines
- Earlier sight of safety and hygiene gaps helps teams act before they escalate.
- Visibility across locations
- Every site in one place, rather than relying on occasional visits and self-reporting.
- Answers without building reports
- Ask a question about your operation and get an answer from the data in plain language.
- More efficient gap identification
- Less time spent finding issues, more time spent resolving them.
- Reduced avoidable costs
- Fewer repeat issues and better-targeted audits can help reduce avoidable operating costs.
- Better-informed decisions
- Prioritize training, staffing and investment with clearer evidence behind each call.
Outcomes vary by business, configuration and how findings are acted on.
10 Pricing
One plan. Every feature. Priced per location.
Pay for the locations and cameras you connect. No feature tiers, no surprises.
Essentials
Launch offerEverything Alterra BI does today, for single and multi-branch operators.
899 SAR Save 60%
360 SAR
per location / month for the first 6 months
Then 899 SAR per location / month.
- Cameras included
- 3 per location
- Extra camera
- 200 80 SAR / month
- Onboarding & setup one time, per location
- 1,500 SAR Free
- Installation one time, per location
- Free
- Live CCTV compliance scoring
- Ask your data
- Multi-location dashboards
- Reports and risk alerts
- Historical trends and comparisons
- Automated notifications
- Recommended corrective actions
- Event snapshots
- Data hosted in Saudi Arabia
- Arabic and English
Enterprise
For groups with 10 or more locations, and government entities.
Custom pricing
- Everything in Essentials
- Volume pricing across locations
- Custom standards and reporting
- Dedicated success manager
- Agreed service levels
Prices in Saudi riyals, excluding 15% VAT. Billed monthly, quarterly or yearly, with 30 days’ notice to cancel. The launch offer applies to the subscription for the first 6 months: 60% off with monthly or quarterly billing, 75% off with yearly billing. A 7-day free pilot is available on approval. Refund & cancellation policy
11 Savings calculator
See what Alterra BI could save you.
Adjust the numbers to match your operation. The estimate uses conservative assumptions, listed below the result.
Estimated yearly savings
0 SAR
- Alterra BI, first year at regular price
- 0 SAR
- First year with the launch offer
- 0 SAR
Return on cost
0×
Pays for itself in about
0 weeks
Estimates only, not a guarantee. Results depend on your operation, configuration and how your teams act on findings.
How we calculate this
- Manager timeHalf of the hours managers spend on routine checks are replaced by live scoring and alerts. Hourly cost is the monthly salary divided by 176 working hours.
- Staff productivity3% of staff payroll recovered from off-task time, such as phone use and unattended stations.
- Government fines60% fewer municipal and food-safety fines. In Saudi Arabia, staff hygiene and cleanliness violations have been reported at SAR 200 to 4,000 each. Source
- Audits and mystery visitsHalf of visits replaced, at about SAR 375 each. A restaurant mystery shop typically costs US$75–120. Source
- Lost revenue1% of revenue protected through more consistent service and cleanliness. A Harvard Business School study linked a one-star rating increase with 5–9% higher restaurant revenue. Source
- Cost899 SAR per location per month with 3 cameras, 200 SAR per extra camera, plus 1,500 SAR onboarding per location. Excludes VAT.
12 Platform direction
Compliance is the beginning. Intelligence is the opportunity.
The layer that interprets compliance today is being developed to understand more of the physical world, and to connect it with the systems where business outcomes are measured.
Available today
Alterra BI
AI business intelligence from live CCTV, live today for food and beverage compliance, safety and hygiene.
- Live CCTV compliance scoring
- Ask your data
- Multi-location dashboards
- Reports and risk alerts
- Historical trends and comparisons
- Automated notifications
- Recommended corrective actions
- Event snapshots
Roadmap directions
- Roadmap
Customer experience and satisfaction intelligence
Understanding service delivery and experience signals, potentially including customer sentiment.
- Roadmap
Customer relationship intelligence
Building toward a richer understanding of customer interactions and needs.
- Roadmap
POS, CRM and IoT integrations
Connecting observed activity with transactions, customer records and sensor data.
- Roadmap
Enterprise and government deployments
Applying real-world intelligence to larger organizations and public-sector environments.
Roadmap directions are under development and are not current capabilities. Availability will depend on product development and integrations. Investors and strategic partners interested in the platform’s direction are welcome to get in touch.
13 About Alterra
We create a new layer of reality.
Alterra is short for alternative reality. Not a replacement for the physical world, but a new layer of intelligence that changes how it can be understood.
Our mark shows two versions of the same moment: the real world a camera sees, and its AI counterpart. Where they overlap, a window opens. That is the point of recognition, where reality and its digital copy line up and the system understands what it is looking at.
Our ambition is to connect real-world activity with meaningful intelligence and better business decisions, starting with the standards a business depends on every day.
Get started
See what Alterra BI finds in your branch in 7 days.
Start a free pilot on one branch, or book a 20-minute demo. Launch-offer seats are limited.
- Connect one branch to your existing cameras
- Get your first compliance report within 7 days
- No video recorded or stored